"What makes Nick Brien so interesting is his vision about the business. At last year’s Advertising Age’s ‘Media Evolved’ conference he noted that when he started in the advertising business, it was about strategy meeting creativity. But that’s now evolved into strategy meeting creativity meeting technology, and this new equation creates a whole new fusion in terms of ingenuity, creativity and possibility that he calls Media 3.0. “The individual businesses have to understand that we are thinking strategically and creating experientially. We aren’t just in the storytelling business, we are in the community-management business,” Mr. Brien said."