1. Easy Login: Without having to go through any lengthy login process, users can login instantly to your brand’s website using their Facebook account.

2. Share content without leaving your site: Unlike in the past when users actually had to go to Facebook to share content with their friends, with Facebook Connect, users can now share pictures, links, videos, articles without leaving your website.

3. Free Branded Content on Facebook: When a user interacts with your content while logged in to Facebook Connect, that interaction appears on the user’s Facebook profile page as well as the user’s friends’ News Feeds. This means that you get branded content onto Facebook without having to pay for it.

4. Targeted Content: When a user logs in to Facebook Connect they allow your brand’s site to access a significant amount of user data. This allow us to target content specifically to that user.

5. Portable Social Graph: Logging in also allows your site to display any previous engagements the user’s friends have had with the site. By exposing users to endorsements and opinions they trust, your brand can increase a shoppers confidence.

6. Build your brand’s Facebook Properties: Once logged in, users can ‘Like’ your brand’s Facebook Fan Page without having to leave your site and with just the click of a button.