"While businesses, organizations, and public figures should be excited about Timeline, their relationship with users will go largely unchanged. That’s because most interaction with them happens on the news feed, not Pages. The redesign does give marketers a more compelling place to link to where visitors will see more branding and less Facebook site chrome. By reducing the prominence of apps on Timeline, Facebook may have sacrificed the quantifiable benefits of Pages to increase their beauty. Still, the stunning visual design will further Facebook’s goal of replacing the company website as the center of a brand’s marketing efforts."