November 9, 2011
Why 'Pages' on Google Isn't Just Another Facebook

I don’t disagree that there are some compelling features that differentiate Google+ Pages from Facebook Pages but, for the most part, they don’t bring anything new or exciting to the table for the user. Integrating into Google’s ever growing ecosystem makes great business sense for a brand to create a G+ Page but it does nothing to make me as a user want to follow that Page. If G+ wants to survive and prosper they’re going to have to start introducing features that bring real value to the user and help them stand out from existing social networks.