February 2010
9 posts
Why Social Media Gets Rushed to Market
I’m in the process of reading Mitch Joel’s Six Pixels of Separation and so far his idea that has resonated with me the most is the misconception that one of the core benefits of social media is that it expedites the speed in which businesses can achieve their goals.
“Yes, you can make fast decisions, see fast results, and optimize and change things on the fly, but real, tangible results take...
January 2010
6 posts
“Twitter is crack for media addicts. It scares me, not because I’m morally...”
– Stop the World: Interesting Times : The New Yorker
“Either write something worth reading, or do something worth writing.” Benjamin...”
“Intelligence is not the measure of how much we know how to do, but of how we...”
3 tags
What Happens When TV is Too Expensive
With shrinking advertising budgets Canadian brands are increasingly finding themselves adapting U.S. creative in an effort to save money. This phenomenon doesn’t just apply to print and TV where production and media budgets have been drifting out of reach for Canadian marketing departments for the past decade, but is also increasingly happening to traditionally much cheaper online content....