Shut Up and Play the Hits
— Lorne Michaels on why he doesn’t have a Twitter account. Funny guy.
— This has been the real impact social media has had on brands. It’s not Facebook posts or real time marketing or viral videos, it’s the ability for people to easily share their opinions on companies and their products. Today, unlike in days past, there’s nowhere to hide.
— I’ve got a feeling that in the next year or so we’ll start seeing a decline in these tentpole real time marketing efforts from brands. The majority of the real time posts I saw around the Superbowl this year we’re at best lame and at worst actually damaging to the brand.